And the case study begins..
Under Axiata Group Berhad, Celcom is the most experience and premium mobile telecommunication company in Malaysia. The 2G and 3G network infrastructure of Celcom is covering 94.9% and 81.1% of the population respectively with over 11.2 million customers in 2010. Celcom’s core business is to provide prepaid and postpaid mobile voice service and data service. As the growing of mobile broadband business segment, the business also grows positively.
In 2010, Celcom declared as the No. 1 Mobile Broadband operator in Malaysia. To facilitate the high penetration of broadband user, Celcom made the product became more affordable with the main target is low end user. Celcom Broadband repriced their prepaid pack by lowering the daily and monthly cost by launching Celcom Broadband Lite package. As a result, its subscribers took an account for 12% of the entire Celcom Broadband subscribers.
If dream is you, I prefer not to wake up
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